“It’s not always easy to do what’s not popular, but that’s where you make your money. Buy stocks that look bad to less careful investors and hang on until their real value is recognized.” – JOHN NEFF
Neff earned a reputation as a savvy fund manager during his tenure as the head of Vanguard’s Windsor Fund. One of the reasons his investments have performed so well is that he’s comfortable with swimming against the stream and choosing investments whose potential may be overlooked. What he’s saying here, essentially, is don’t be afraid to take a chance on the underdog.